10 pounds down 32 pounds to go!

Sunday, October 25, 2009

"Thinking very often resembles napping, but the intent is different."

There are these bins at the front of my grocery store which are always full of things that no one would want to buy ever. It's always obscure jello flavor overstock or last season's paper goods. Who wants to buy fourth of july themed paper products in October and especially who needs a pallet of them, seriously. But anyway, the point is that I bought something from the bins of destitute marketing failures and it was this:

Who wouldn't be interested? I wonder what they were thinking, was it like "hey, we like gingerale...we like green tea...why not?". Actually it was pretty decent, I don't know that I'd go out of my way to buy it again or that I'd buy enough to survive the apocalypse but I'm not horrified. There are so many products that come out and you really wonder why they had to go there. Do there really need 15 different ways of selling a peanut butter cup, does it really increase Reese's market share to come out with a new peanut butter cup derivation every 3 months? What is the word for creating your own competition, is there a business term for that? At what point are the new products coming out going to be so ridiculously unnecessary that evolution just ends? I thought it was those disposable toilet brushes but the sun keeps rising so I guess there's something more ridiculous yet to come.


The Fat Foreigner said...

Hehe, some products in Japan have special flavours all through the year (eg, Kitkat had things like apple, soy-sauce, adzuki bean, sports drink favour, and pepsi has specials liek that too (in the same flavours actually), no combination is sacred!), they come and go every month or so.

Sugarcrook said...

That's probably good with some spiced rum.